WOMEN2HACK
Media Proposal
Goal:
Is to create a comprehensive media package with enough content what we can use to convince potential sponsors and mentors to participate in the women2hack program and can be distributed on all the online channels.
Needs to:
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Communicate Credibility & positive social impact
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The importance of women in cybersecurity
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Show the value for the sponsors
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Explain the concept in an easily understandable way
Holistic optimisation for maximum impact
Who is the target audience?
On what platforms we can reach them and at what part of the funnel?
The optimal format
Maximum impact the most efficient way
Chosen Media Package for Women2Hack
Promotional/Explainer Video + 5 optimized versions for all the social platforms + 10 photos
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Holistic market research to lay down the foundations
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Coming up with the creative concept
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Coming up with a basic digital strategy to leverage the content
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Storyboarding
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1 day of shooting
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4 days of editing
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5 Individually optimized video versions for Twitter, LinkedIn, Instagram, Facebook and YouTube
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20 Photos of the event where we will shoot the video
Outcome: One 2 minutes long promotional/explainer video + 5 optimized versions for all the social platforms + 15 photos
$ 1,500
Hackathon Promo Media Package Proposal
A
Hackathon teaser + photos of members + re-editing using the event videos
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Coming up with the creative concept
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1 day of shooting
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2 days of editing
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5 Individually optimized video versions for Twitter, LinkedIn, Instagram, Facebook and YouTube
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15 retouched Photos of the members and organizers
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After the event expanding the video with footages of the hackathon to promote the upcoming events