Media Package Proposal

Our Mission

Our main objective is to increase the awareness of The Colonial to all residents living in the area and neighbouring areas by positioning the restaurant as an outstanding experience. 

 

Our Ultimate goal is to increase the bookings through our campaigns attracting mainly guests who appreciate good food and quality service and willing to pay for it.

Doing this in close collaboration with the restaurants internal marketing team building the concepts on their ideas.

 

Idea Board

Visual Content Research Methodology

 

a) Researching the USPs

 

  1. USPs defined by Enzos

  2. USPs defined by customers (based on TripAdvisor research)

  3. Topic research to define new USPs we can use

 

b) Researching trends

 

  1. Past data analysis of Enzos

  2. Global trends in the industry (What`s getting views and engagement)

 

c) Research global best practices

 

        What is the ultimate approach and content on the global scene in the industry

 

d) Out of the box research

 

        What other great solutions we can find and use from different industries

 

e) Connecting the dots

 

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

 

Visual Content Research Methodology

a) Researching the USPs

 

  1. USPs defined by The Colonial

 

  1. USPs defined by customers (based on TripAdvisor research)

 

  1. Topic research to define new USPs we can use

 

b) Researching trends

 

  1. Past data analysis of The Colonial

    2.Global trends in the industry (What`s getting views and engagement)

 

 

 

 

 

 

 

 

 

 

c) Research global best practices

 

        What is the ultimate approach and content on the global scene in the industry

 

d) Out of the box research

 

        What other great solutions we can find and use from different industries

 

e) Connecting the dots

 

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

 

Optimized videos perform the best on every visual platform

30-second long video concept ideas

 

Key triggers

 

People`s impulsivity and desire for a great restaurant experience: We want to showcase everything that distinguishes The Colonial from the average restaurant scene. Chef`s skills, the homelike atmosphere, quality ingredients, mouth-watering footages.

Video Concept Ideas

  • Melbourne Cup

  • New Year's Eve, Christmas Gala

  • 1/2 price promotional drinks

  • Corporate Catering in an elegant special way with the premium boxes

 

 

 

A new approach: Cinemagraphs (A creative possibility)

 

Giving a twist to the usual photo/video concept by combining the two into surprising and engaging mouthwatering cinemagraphs

 

https://www.tumblr.com/search/food+cinemagraph

 

 

 

Starter Media Package

 

 

 

  • Market research

 

  • Complete strategic session to come up with the best solutions for The Colonial.

 

  • Creating the creative concepts

 

  • Storyboarding if needed

 

  • 1 day of production

 

  • 1 week of editing

 

 

Outcome

 

  • 2 thirty-seconds long individual professional promotional video optimized for Facebook and Instagram feed

 

  • 2 thirty-seconds long individual professional promotional video optimized for Instagram stories

  • 5 selected and edited photos optimized for Facebook and Instagram feed

 

  • 2 modification rounds if needed

 

 

 $ 2,000/package

 

 

 

 

 

 

 

 

 

Let me know if you have any questions

236 Campbell Parade, Bondi Beach | Sydney, NSW  2026 | contact@zerolimitproductions.com.au |

Tel: +61 420 501 044| 

© 2019 ZeroLimit  Productions

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