Brand Awareness Campaign Proposal

Our Mission

Our main objective is to increase the awareness of The Whistling Sparrow to all residents living in the area and neighbouring areas.

 

Our Ultimate goal is to increase the bookings through our campaigns attracting mainly guests who appreciate good food and quality service and willing to pay for it

 

 

Idea Board

Visual Content Research Methodology

 

a) Researching the USPs

 

  1. USPs defined by Enzos

  2. USPs defined by customers (based on TripAdvisor research)

  3. Topic research to define new USPs we can use

 

b) Researching trends

 

  1. Past data analysis of Enzos

  2. Global trends in the industry (What`s getting views and engagement)

 

c) Research global best practices

 

        What is the ultimate approach and content on the global scene in the industry

 

d) Out of the box research

 

        What other great solutions we can find and use from different industries

 

e) Connecting the dots

 

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

 

Visual Content Research Methodology

a) Researching the USPs

 

  1. USPs defined by The Whistling Sparrow

 

Affordable, friendly, authentic, traditional, caring, cozy, professional, family.

 

  1. USPs defined by customers (based on TripAdvisor research)

 

  1. Topic research to define new USPs we can use

 

b) Researching trends

 

  1. Past data analysis of The Whistling Sparrow

    2.Global trends in the industry (What`s getting views and engagement)

 

 

 

 

 

 

 

 

 

 

c) Research global best practices

 

        What is the ultimate approach and content on the global scene in the industry

 

d) Out of the box research

 

        What other great solutions we can find and use from different industries

 

e) Connecting the dots

 

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

 

30-second long video concept ideas

 

Key triggers

 

People`s impulsivity and desire for a great restaurant experience: We want to showcase everything that distinguishes The Whistling Sparrow from the average restaurant scene. Chef`s skills, the homelike atmosphere, quality ingredients, mouth-watering footages.

 

 

 

A new approach: Cinemagraphs 

 

Giving a twist to the usual photo/video concept by combining the two into surprising and engaging mouthwatering cinemagraphs

 

https://www.tumblr.com/search/food+cinemagraph

 

 

 

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Entree Media Package 

 

 

 

  • Market research

 

  • Complete strategic session to come up with the best solutions for The Whistling Sparrow.

 

  • Creating the creative concepts

 

  • Storyboarding if needed

 

  • 1 day of production

 

  • 1 week of editing

 

 

Outcome

 

  • 2 thirty-seconds long individual professional promotional video optimized for Facebook and Instagram feed

 

  • 2 thirty-seconds long individual professional promotional video optimized for Instagram stories

  • 10 selected and edited photos optimized for Facebook and Instagram feed

 

  • 2 modification rounds if needed

 

 

 $ 2,000/package

 

 

 

 

 

 

 

 

 

Main Course

All you can eat media package

 

 

 

  • Market research

 

  • Complete strategic session to come up with the best solutions for The Whistling Sparrow.

 

  • Creating the creative concepts

 

  • Storyboarding if needed

 

  • 1 day of production

 

  • 1.5 week of editing

 

 

Outcome

 

  • 4 thirty-seconds long individual professional promotional video optimized for Facebook and Instagram feed

 

  • 4 thirty-seconds long individual professional promotional video optimized for Instagram stories

  • 2 cinemagraphs

 

  • 20 selected and edited photos optimized for Facebook and Instagram feed

 

  • 2 modification rounds if needed

 

 

 $ 3,500/package

 

 

 

 

 

 

 

 

 

 

 

 

  • Market research

 

  • Complete strategic session to come up with the best solutions for The Whistling Sparrow.

 

  • Creating the creative concepts

 

  • Storyboarding if needed

 

  • 1 day of production

 

  • 2 week of editing

 

 

Outcome

 

  • 4 thirty-seconds long individual professional promotional video optimized for Facebook and Instagram feed

  • 4 thirty-seconds long individual professional promotional video optimized for Instagram stories

  • 4 cinemagraphs

 

  • 35 selected and edited photos optimized for Facebook and Instagram feed

 

  • 2 modification rounds if needed

 

 

 $ 4,500/package

 

 

 

 

 

 

 

 

 

Digital Marketing Packages

 

Targeting a known audience

 

Example of available targeting:

 

•Location

•Demographic

•Interest

•Behaviour 

 

 

 

 

 

 

Very relevant audience, already connected with the brand or proven converters

Based on Owned Party Data such as:

 

•Email Subscriber list

•Past converters

Sign ups

 

 

 

 

 

 

                      Facebook & Instagram awareness campaign using all the optimized content we created.

 

Media spend/month to be discussed

 

 

 

 

 

 

 

Used for scale and finding NEW customers

 

Built off Owned Party Data such as:

•Email Subscriber list

•Past converters

•People who like FB Page

•Site Visitors

 

 

 

236 Campbell Parade, Bondi Beach | Sydney, NSW  2026 | contact@zerolimitproductions.com.au |

Tel: +61 420 501 044| 

© 2019 ZeroLimit  Productions

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