Media Strategy Board

Why? (The emotions behind the concept)

What are we missing?

 

With the globalization, living abroad and the rapid improvement of technology we are feeling isolated from our roots and the things that really matter. The deep conversations with our family members, the smell of the fresh air in the morning and the tastes of home.

Key to Happiness: Meaningful, deep human relationships

How? The practical implementations

The individual`s journey

The Product`s Journey

80% of human decisions are based on emotions: Emotional and humorous parallel

Emotional best practice

Holistic optimisation for maximum impact

Who is the target audience?

On what platforms we can reach them and at which part of the funnel?

The optimal format

Maximum impact the most cost efficient way

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Media Packages

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Basic Promotional/Explainer Video

 

  • Basic market research to lay down the foundations

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  • Coming up with the creative concept

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  • Storyboarding

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  • 1 day of shooting

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  • 3 days of editing

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Outcome: One 2 minutes long promotional/explainer video

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    $ 2,400

 

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Promotional/Explainer Video + 6 optimized short videos for online campaigns

 

  • Holistic market research to lay down the foundations

 

  • Coming up with the creative concept

​

  • Coming up with a basic digital strategy to leverage the content

​

  • Storyboarding

 

  • 1 day of shooting

​

  • 4 days of editing​​

 

  • 3 Individually optimized video snippets for Instagram

 

  • 3 Individually optimized video snippets for Insta stories

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Outcome: One 2 minutes long promotional/explainer video + 6 smaller videos optimized for the online campaigns with a more holistic strategic overview

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    $ 3,200

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Long format Promotional/Explainer Video + 12 optimized short videos for online campaigns

 

  • Holistic market research to lay down the foundations

 

  • Coming up with the creative concept

​

  • Coming up with a basic digital strategy to leverage the content

​

  • Storyboarding

 

  • 2 days of shooting

​

  • 6 days of editing​​

 

  • 6 Individually optimized video snippets for Instagram

 

  • 6 Individually optimized video snippets for Insta stories

​

Outcome: One 4 minutes long promotional/explainer video + 12 smaller videos optimized for the online campaigns with a more holistic strategic overview

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    $ 5,100