Media Strategy Board
Why? (The emotions behind the concept)
What are we missing?
With the globalization, living abroad and the rapid improvement of technology we are feeling isolated from our roots and the things that really matter. The deep conversations with our family members, the smell of the fresh air in the morning and the tastes of home.
Key to Happiness: Meaningful, deep human relationships
How? The practical implementations
The individual`s journey
The Product`s Journey
80% of human decisions are based on emotions: Emotional and humorous parallel
Emotional best practice
Holistic optimisation for maximum impact
Who is the target audience?
On what platforms we can reach them and at which part of the funnel?
The optimal format
Maximum impact the most cost efficient way
Media Packages
Basic Promotional/Explainer Video
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Basic market research to lay down the foundations
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Coming up with the creative concept
Outcome: One 2 minutes long promotional/explainer video
$ 2,400
Promotional/Explainer Video + 6 optimized short videos for online campaigns
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Holistic market research to lay down the foundations
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Coming up with the creative concept
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Coming up with a basic digital strategy to leverage the content
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3 Individually optimized video snippets for Instagram
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3 Individually optimized video snippets for Insta stories
Outcome: One 2 minutes long promotional/explainer video + 6 smaller videos optimized for the online campaigns with a more holistic strategic overview
$ 3,200
Long format Promotional/Explainer Video + 12 optimized short videos for online campaigns
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Holistic market research to lay down the foundations
-
Coming up with the creative concept
-
Coming up with a basic digital strategy to leverage the content
-
6 Individually optimized video snippets for Instagram
-
6 Individually optimized video snippets for Insta stories
Outcome: One 4 minutes long promotional/explainer video + 12 smaller videos optimized for the online campaigns with a more holistic strategic overview
$ 5,100
