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2018 Q4 Media Strategy Draft Board

Last Campaigns were about general brand exposure

with consciously intense branding, with great results.

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In the next Quarter, our intent is to try something outstanding to distinguish Macchiato on the market with a great potential of virality

Practical examples

Our one-week long $200 experiment to test the concept

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  • Great Exposure

  • Big engagement

  • Great Return

  • Using the power of storytelling combined with stunning visuals playing on our impulses with a truly unique concept.
 
  • The continuity of the story can allow us to efficiently leverage the content on a longer term
 
  • Optimizing the content for all the platforms to maximize our results