2018 Q4 Media Strategy Draft Board

Last Campaigns were about general brand exposure

with consciously intense branding, with great results.

In the next Quarter, our intent is to try something outstanding to distinguish Macchiato on the market with a great potential of virality

Practical examples

Our one-week long $200 experiment to test the concept

• Great Exposure

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• Big engagement

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• Great Return

• Using the power of storytelling combined with stunning visuals playing on our impulses with a truly unique concept.

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• The continuity of the story can allow us to efficiently leverage the content on a longer term

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• Optimizing the content for all the platforms to maximize our results