Media Strategy Board
Love the way you feel
Starting with the "why" and the core messages
Why? (Vision Messages)
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Unlock your dream body
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Boost your performance
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Increase your Clarity
How? ("Technical Features")
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Weight Loss: puts you in ketosis in 60 mins
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Energy: 225% more energy
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Focus: increased brain performance
Inspiring and educating the audience at the same time
Building on the popularity of fitness motivation to trigger emotional engagement
Dynamic and powerful!
Using Crossfit as an example hence it requires anaerobic and aerobic movements
Using key messages as individual Campaign elements
Parallel between daily challenges and fitness
Holistic optimisation for maximum impact
Who is the target audience?
On what platforms we can reach them and at what part of the funnel?
Media Packages
The optimal format
Maximum impact the most cost efficient way
Media Packages
Basic Promotional/Explainer Video
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Basic market research to lay down the foundations
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Coming up with the creative concept
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Storyboarding
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1 day of shooting
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3 days of editing
Outcome: One 2 minutes long promotional/explainer video
$ 1,500
Promotional/Explainer Video + 6 optimized short videos for online campaigns
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Holistic market research to lay down the foundations
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Coming up with the creative concept
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Coming up with a basic digital strategy to leverage the content
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Storyboarding
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1 day of shooting
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4 days of editing
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3 Individually optimized video snippets for Instagram
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3 Individually optimized video snippets for Insta stories
Outcome: One 2 minutes long promotional/explainer video + 6 smaller videos optimized for the online campaigns with a more holistic strategic overview
$ 1,800
Promotional/Explainer Video + 12 optimized short videos for online campaigns
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Holistic market research to lay down the foundations
-
Coming up with the creative concept
-
Coming up with a basic digital strategy to leverage the content
-
Storyboarding
-
1 day of shooting
-
6 days of editing
-
6 Individually optimized video snippets for Instagram
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6 Individually optimized video snippets for Insta stories