Media Strategy Board

Love the way you feel

Starting with the "why" and the core messages

Why? (Vision Messages)

 

 

  • Unlock your dream body

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  • Boost your performance

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  • Increase your Clarity

 

 

How? ("Technical Features")

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  • Weight Loss: puts you in ketosis in 60 mins

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  • Energy: 225% more energy 

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  • Focus: increased brain performance

Inspiring and educating the audience at the same time

Building on the popularity of fitness motivation to trigger emotional engagement

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Dynamic and powerful!

Using Crossfit as an example hence it requires anaerobic and aerobic movements 

Using key messages as individual Campaign elements

Parallel between daily challenges and fitness

Holistic optimisation for maximum impact

Who is the target audience?

On what platforms we can reach them and at what part of the funnel?

Media Packages

The optimal format

Maximum impact the most cost efficient way

Media Packages

Basic Promotional/Explainer Video

 

  • Basic market research to lay down the foundations

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  • Coming up with the creative concept

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  • Storyboarding

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  • 1 day of shooting

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  • 3 days of editing

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Outcome: One 2 minutes long promotional/explainer video

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    $ 1,500

 

Promotional/Explainer Video + 6 optimized short videos for online campaigns

 

  • Holistic market research to lay down the foundations

 

  • Coming up with the creative concept

​

  • Coming up with a basic digital strategy to leverage the content

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  • Storyboarding

 

  • 1 day of shooting

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  • 4 days of editing​​

 

  • 3 Individually optimized video snippets for Instagram

 

  • 3 Individually optimized video snippets for Insta stories

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Outcome: One 2 minutes long promotional/explainer video + 6 smaller videos optimized for the online campaigns with a more holistic strategic overview

​

    $ 1,800

 

Promotional/Explainer Video + 12 optimized short videos for online campaigns

 

  • Holistic market research to lay down the foundations

 

  • Coming up with the creative concept

​

  • Coming up with a basic digital strategy to leverage the content

​

  • Storyboarding

 

  • 1 day of shooting

​

  • 6 days of editing​​

 

  • 6 Individually optimized video snippets for Instagram

 

  • 6 Individually optimized video snippets for Insta stories

​

Outcome: One 2 minutes long promotional/explainer video + 12 smaller videos optimized for the online campaigns with a more holistic strategic overview

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    $ 2,500