Strong branding from the very beginning

 

• Since it`s an online course it is easily scalable, if we want to make it popular it needs to be conceptualized around a strong and easily understandable message.

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• The key is to find the right balance between great and efficient marketing and scientific credibility.

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• Starting with the "Why?" is key to make people emotionally engaged.

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• We have to leverage all the USPs we can work with, from writing the book in a cave to the Russian military background of the method.

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• We need to implement a story in the promotion to make it highly engaging.

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• There is a massive potential in the concept hence 1 in 4 people suffers from stress and anxiety, that`s why meditation is a billion dollar business nowadays. The very credible scientific background also very useful.

Visual Content Research Methodology

 

a) Researching the USPs

 

1. USPs defined by Kaushik

2. USPs defined by customers 

3. Topic research to define new USPs we can use

 

b) Researching trends

 

1. Past data analysis of the programs

2. Global trends in the industry (What`s getting views and engagement)

 

c) Research global best practices

 

        What is the ultimate approach and content on the global scene in the industry

 

d) Out of the box research

 

        What other great solutions we can find and use from different industries

 

e) Connecting the dots

 

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them.

 

 

Global Best Practices

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Aubrey Marcus (ONNIT)

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Trascendental Meditation

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Optimizing for maximum efficiency

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The Movement

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Tony Robbins

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Media Packages

 

 

Basic Promotional Video for the event

 

• Basic market research to lay down the foundations

• Coming up with the creative concept

• half day of shooting

• Captions

• 1 day of editing

 

Outcome: One 1 minute long promotional video for Instagram, One 1 minute long promotional video for YouTube with captions

 

    $ 1,600

 

 

Event video (only shooting)

 

• Two days of shooting

• 3 stationary cameras

• 1 moving stabilized camera

• Sound recording

 

Outcome: Shooting of the whole 2-day long event

 

    $ 1,600

 

 

 

Event video (shooting and editing)

 

 

• Two days of shooting

• 3 stationary cameras

• 1 moving stabilized camera

• Sound recording

• 2 days of editing

• Optimized version for Instagram

• Optimized version for YouTube

• Captions

 

 

Outcome: One 2 minute long event video and all the raw footages of the event

 

 

    $ 2,500

 

 

 

Online Course Videos

 

• Holistic market research to lay down the foundations

• Coming up with the creative concept

• Coming up with a basic digital strategy to leverage the content

• Lighting

• Sound recording

• 1 day of shooting

• 4 days of editing

 

Outcome: 12 online course videos (~5 min. each) 

 

    $ 2,500

 

 

 

 

 

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