All inclusive annual promotional media package proposal

Our Mission

Is to produce enough, well thought out, high end, optimized content to be able to promote the existing and the upcoming restaurants throughout the year.

Especially focusing on the gaps between the already busy dates.

 

The content needs to be highly engaging, impulsive (great potential for virality), optimized for all the strategies, target audiences and online platforms where we will use them. 

Idea Board

Visual Content Research Methodology

 

a) Researching the USPs

 

  1. USPs defined by Enzos

  2. USPs defined by customers (based on TripAdvisor research)

  3. Topic research to define new USPs we can use

 

b) Researching trends

 

  1. Past data analysis of Enzos

  2. Global trends in the industry (What`s getting views and engagement)

 

c) Research global best practices

 

        What is the ultimate approach and content on the global scene in the industry

 

d) Out of the box research

 

        What other great solutions we can find and use from different industries

 

e) Connecting the dots

 

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

 

Visual Content Research Methodology

a) Researching the USPs

 

  1. USPs defined by Enzos

 

Affordable, friendly, authentic, traditional, caring, cozy, professional, family.

 

  1. USPs defined by customers (based on TripAdvisor research)

 

Homely, friendly, fresh, helpful (2), good food   (6), good value (2), affordable (2), quality (3), great portions (3), comprehensive menu (large selection) (5), ambiance,

 

  1. Topic research to define new USPs we can use

 

b) Researching trends

 

  1. Past data analysis of Enzos

  2. Global trends in the industry (What`s getting views and engagement)

 

 

 

 

 

 

 

 

 

 

c) Research global best practices

 

        What is the ultimate approach and content on the global scene in the industry

 

d) Out of the box research

 

        What other great solutions we can find and use from different industries

 

e) Connecting the dots

 

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

 

1 Minute long video concept ideas

 

Key triggers

 

People`s impulsivity and needs: We need everything that triggers impulsivity and unique. Shef`s skills, flames, mouth-watering footages incorporating all their needs using TripAdvisor reviews.

 

a) The family bound of the business

 

Highlighting that it`s a family owned and business run by the family members.

 

b) Enzos Story

 

 

Telling the story of Enzo and how his mom inspired him.

 

c) Italy and the passion for food

 

Emphasizing the Italian passion for food as life and showing the connection between the different Italian landscapes and meals.

 

d) Introduction videos of mouth-watering unique meals

 

Showing how different meals are made like the famous Polpette Al Pomodoro or the Risotto Pescatore

 

e) The 12 amazing desserts

 

A video showing the 12 different desserts of Enzos

 

f) Leveraging the TripAdvisor position and reviews 

 

Showing peoples opinions, with mouthwatering footages of them eating, backed by the TripAdvior reviews (social proof, impulsive visuals, backed by facts in form of the ratings)

A new approach: Cinemagraphs 

 

Giving a twist to the usual photo/video concept by combining the two into surprising and engaging mouthwatering cinemagraphs

 

https://www.tumblr.com/search/food+cinemagraph

 

 

 

The all inclusive package

 

 

 

  • Market research

  • Complete strategic session to come up with the best solutions for Enzos.

 

  • Creating the creative concepts

 

  • Storyboarding if needed

 

  • 1 full day of production

 

  • 2 weeks of editing

 

 

Outcome

 

  • 1 four and a half minute long professional promotional video

 

  • 18  fifteen seconds long video snippets optimized for Instagram feed

  • 18  fifteen seconds long video snippets optimized for Instagram stories

 

  • 4,5 one minute long videos optimized for Facebook and Instagram feed

  • 1 one minute long "special meal" campaign video

  • 30 edited photos

  • 2 modification rounds if needed

 

 

 $ 5,100/package

 

Discount options for the annual cooperation (4 All inclusive packages throughout the year)

 

1) Option, price discount:

 

Discounting each package with $ 650 ($ 2600 discount altogether from the 4 packages)

 

2) Option, extra campaign videos:

 

One extra 1-minute long special meal campaign video for each package with a different meal concept. (4 additional special campaign videos throughout the year.)

 

 

 

 

 

 

 

Please feel free to contact me if you have any questions.

236 Campbell Parade, Bondi Beach | Sydney, NSW  2026 | contact@zerolimitproductions.com.au |

Tel: +61 420 501 044| 

© 2019 ZeroLimit  Productions

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