Video Campaign Proposal

Our Mission

Our main objective is to communicate the values and the services Elaine Stack Real Estate can provide and reach the most potential clients in a cost-efficient way using multiple channels. 

 

Doing all this with a cutting edge, disruptive style what shows in every visual and message.

 

Idea Board

Visual Content Research Methodology

 

a) Researching the USPs

 

  1. USPs defined by Enzos

  2. USPs defined by customers (based on TripAdvisor research)

  3. Topic research to define new USPs we can use

 

b) Researching trends

 

  1. Past data analysis of Enzos

  2. Global trends in the industry (What`s getting views and engagement)

 

c) Research global best practices

 

        What is the ultimate approach and content on the global scene in the industry

 

d) Out of the box research

 

        What other great solutions we can find and use from different industries

 

e) Connecting the dots

 

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

 

Visual Content Research Methodology

a) Researching the USPs

 

  1. USPs defined by Elaine Stack Real Estate

 

    2.USPs defined by customers 

 

    3.Topic research to define new USPs we can use

 

b) Researching trends

 

  1. Past data analysis of Elaine Stack Real Estate

    2.Global trends in the industry (What`s getting views and engagement)​

c) Research global best practices

 

        What is the ultimate approach and content on the global scene in the industry

 

d) Out of the box research

 

        What other great solutions we can find and use from different industries

 

e) Connecting the dots

 

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

 

Media Packages

Basic Package

 

 

 

  • Market research

 

  • Complete strategic session to come up with the best solutions for Elaine Stack Real Estate.

 

  • Creating the creative concept

 

  • 1 day of production

 

  • 1 week of editing

 

 

Outcome

 

  • 1x one-minute long campaign video in a square and vertical format optimised for Facebook, Instagram and LinkedIn

 

  • 1x modification round if needed

 

 

 $ 1,500/package

 

 

 

 

 

 

 

 

 

Plus Package

All inclusive Package

 

 

 

  • Market research

 

  • Complete strategic session to come up with the best solutions for Elaine Stack Real Estate.

 

  • Creating creative concepts

 

  • Storyboarding if needed

 

  • 1 day of production

 

  • 1.5 week of editing

 

 

Outcome

 

  • 2x one minute long campaign videos with two different approaches in square and vertical format optimised for Facebook and Instagram and LinkedIn.

  • 2x modification rounds if needed

  • 5x edited photos

 

 

 $ 2,200/package

 

 

 

 

 

 

 

 

 

 

 

 

  • Market research

 

  • Complete strategic session to come up with the best solutions for Elaine Stack Real Estate.

 

  • Creating creative concepts

 

  • Storyboarding if needed

 

  • 1 day of production

 

  • 2 weeks of editing

 

 

Outcome

 

  • 4x one minute long lead generation campaign video with four different approaches in square and vertical format optimised for Facebook, Instagram and LinkedIn.

  • 15 selected and edited photos optimized for Facebook and Instagram feed

  • 2 modification rounds if needed

 

 

 $ 2,900/package

 

 

 

 

 

 

 

 

 

Digital Marketing Strategies

 

Targeting a known audience

 

Example of available targeting:

 

•Location

•Demographic

•Interest

•Behaviour 

 

 

 

 

 

 

Very relevant audience, already connected with the brand or proven converters

Based on Owned Party Data such as:

 

•Email Subscriber list

•Past converters

Sign ups

 

 

 

 

 

1) Facebook Lead ads & Website forms.

Your incentive is the value users get in exchange for their email address or phone number.

The question all prospects ask before opting in for anything is: What’s in it for me?

2) Quick response rate.

 

Zapier to connect automatically to their CRM.

 

 

Used for scale and finding NEW customers

 

Built off Owned Party Data such as:

•Email Subscriber list

•Past converters

•People who like FB Page

•Site Visitors

 

 

 

 

                      Facebook & Instagram awareness campaign using all the optimized content we created.

 

30% management fee 

 

 

 

 

 

 

3) Retargeting

 

Based on what webpage they’ve visited we can serve them a specific ad

 

e.g Someone visited “Rental” page. We serve them an ad relating to Rental "Don’t miss out on that dream apartment" Send them directly to the rental enquiry page.

This can then be an evergreen campaign.

 

4) Pixel implementation

In order to track people correctly and find out what they’re after we need to implement a few pixels onto http://elainestackrealestate.com.au/.

  • Heatmaps

  • Get a better understanding of each user to the website

  • Creating lookalike audiences based on website traffic and actions

 

236 Campbell Parade, Bondi Beach | Sydney, NSW  2026 | contact@zerolimitproductions.com.au |

Tel: +61 420 501 044| 

© 2019 ZeroLimit  Productions

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