Video Campaign Proposal

Our Mission

Our main objective is to communicate the values and the services Elaine Stack Real Estate can provide and reach the most potential clients in a cost-efficient way using multiple channels.

Doing all this with a cutting edge, disruptive style what shows in every visual and message.

Idea Board

Visual Content Research Methodology

a) Researching the USPs

USPs defined by Enzos
USPs defined by customers (based on TripAdvisor research)
Topic research to define new USPs we can use

b) Researching trends

Past data analysis of Enzos
Global trends in the industry (What`s getting views and engagement)

c) Research global best practices

What is the ultimate approach and content on the global scene in the industry

d) Out of the box research

What other great solutions we can find and use from different industries

e) Connecting the dots

Using all these insights to connect the dots for an ultimate concept and optimize everything for our strategies, business goals, target audiences and all the platforms where we will use them

Visual Content Research Methodology

a) Researching the USPs

USPs defined by Elaine Stack Real Estate

2.USPs defined by customers

3.Topic research to define new USPs we can use

b) Researching trends

Past data analysis of Elaine Stack Real Estate

2.Global trends in the industry (What`s getting views and engagement)

c) Research global best practices

What is the ultimate approach and content on the global scene in the industry

d) Out of the box research

What other great solutions we can find and use from different industries

e) Connecting the dots

Using all these insights to connect the dots for an ultimate concept and optimize everything for our strategies, business goals, target audiences and all the platforms where we will use them

Media Packages

Basic Package

Market research

Complete strategic session to come up with the best solutions for Elaine Stack Real Estate.

Creating the creative concept

1 day of production

1 week of editing

Outcome

1x one-minute long campaign video in a square and vertical format optimised for Facebook, Instagram and LinkedIn

1x modification round if needed

$ 1,500/package

Plus Package

All inclusive Package

Market research

Complete strategic session to come up with the best solutions for Elaine Stack Real Estate.

Creating creative concepts

Storyboarding if needed

1 day of production

1.5 week of editing

Outcome

2x one minute long campaign videos with two different approaches in square and vertical format optimised for Facebook and Instagram and LinkedIn.

2x modification rounds if needed

5x edited photos

$ 2,200/package

Market research

Complete strategic session to come up with the best solutions for Elaine Stack Real Estate.

Creating creative concepts

Storyboarding if needed

1 day of production

2 weeks of editing

Outcome

4x one minute long lead generation campaign video with four different approaches in square and vertical format optimised for Facebook, Instagram and LinkedIn.

15 selected and edited photos optimized for Facebook and Instagram feed

2 modification rounds if needed

$ 2,900/package

Digital Marketing Strategies

Targeting a known audience

Example of available targeting:

•Location

•Demographic

•Interest

•Behaviour

Very relevant audience, already connected with the brand or proven converters

Based on Owned Party Data such as:

•Email Subscriber list

•Past converters

•Sign ups

1) Facebook Lead ads & Website forms.

Your incentive is the value users get in exchange for their email address or phone number.

The question all prospects ask before opting in for anything is: What’s in it for me?

2) Quick response rate.

Zapier to connect automatically to their CRM.

Used for scale and finding NEW customers

Built off Owned Party Data such as:

•Email Subscriber list

•Past converters

•People who like FB Page

•Site Visitors

Facebook & Instagram awareness campaign using all the optimized content we created.

30% management fee

3) Retargeting

Based on what webpage they’ve visited we can serve them a specific ad

e.g Someone visited “Rental” page. We serve them an ad relating to Rental "Don’t miss out on that dream apartment" Send them directly to the rental enquiry page.

This can then be an evergreen campaign.

4) Pixel implementation

In order to track people correctly and find out what they’re after we need to implement a few pixels onto http://elainestackrealestate.com.au/.

Heatmaps
Get a better understanding of each user to the website
Creating lookalike audiences based on website traffic and actions