WOMEN2HACK
Media Proposal
Goal:
Is to create a comprehensive media package with enough content what we can use to convince potential sponsors and mentors to participate in the women2hack program and can be distributed on all the online channels.
Needs to:
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Communicate Credibility & positive social impact
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The importance of women in cybersecurity
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Show the value for the sponsors
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Explain the concept in an easily understandable way
Holistic optimisation for maximum impact
Who is the target audience?
On what platforms we can reach them and at what part of the funnel?
The optimal format
Maximum impact the most efficient way
Media Packages
Basic Promotional/Explainer Video
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Basic market research to lay down the foundations
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Coming up with the creative concept
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Storyboarding
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1 day of shooting
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3 days of editing
Outcome: One 2 minutes long promotional/explainer video
$ 1,200
Promotional/Explainer Video + 5 optimized versions for all the social platforms + 10 photos
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Holistic market research to lay down the foundations
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Coming up with the creative concept
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Coming up with a basic digital strategy to leverage the content
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Storyboarding
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1 day of shooting
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4 days of editing
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5 Individually optimized video versions for Twitter, LinkedIn, Instagram, Facebook and YouTube
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15 Photos of the event where we will shoot the video
Outcome: One 2 minutes long promotional/explainer video + 5 optimized versions for all the social platforms + 15 photos
$ 1,500
Long format Promotional/Explainer Video + 1 short format Promotional/Explainer Video + 5 optimized long format video versions for all the social platforms + 5 short format video versions for all the social platforms + 30 photos
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Holistic market research to lay down the foundations
-
Coming up with the creative concept
-
Coming up with a basic digital strategy to leverage the content
-
Storyboarding
-
2 days of shooting
-
6 days of editing
-
5 Individually optimized long video versions for LinkedIn, Instagram, Facebook and YouTube
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5 Individually optimized short video versions for Twitter, LinkedIn, Instagram, Facebook and YouTube