Real Estate Strategy Board

Our Mission

Our main objective is to increase the number of people who subscribe to Body Composition Meals.

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We will target people in Sydney whose goal is to lose weight, gain muscle and/or eat healthier.  Who are also time poor and want to be cost and time efficient when it comes to meal prep.

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Idea Board

Visual Content Research Methodology

a) Researching the USPs

1. USPs defined by Enzos

2. USPs defined by customers (based on TripAdvisor research)

3. Topic research to define new USPs we can use

b) Researching trends

1. Past data analysis of Enzos

2. Global trends in the industry (What`s getting views and engagement)

c) Research global best practices

        What is the ultimate approach and content on the global scene in the industry

d) Out of the box research

        What other great solutions we can find and use from different industries

e) Connecting the dots

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

Visual Content Research Methodology

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a) Researching the USPs

1. USPs defined by BCM

Affordable, fresh, healthy, local, fits any dietary needs

1. USPs defined by customers (based on Google & Facebook reviews)

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Fresh, delicious, great service

1. Topic research to define new USPs we can use

b) Researching trends

1. Past data analysis of BCM

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    2.Global & national trends in the industry (What`s getting views and engagement)

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c) Research global & national best practices

        What is the ultimate approach and content on the global scene in the industry

d) Out of the box research

        What other great solutions we can find and use from different industries

e) Connecting the dots

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

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Social Media First Approach

Idea Board

1. Pain points

2. From the point of view of the customer

3. Going through the day of someone from the morning run to the office to the evening traning

4. TV shop approach with the struggle in contrast of the convenience of BCM

5. Emphasis on the fresh locally cooked, restaurant made food

6. Fitness goals: Doesn't matter what's your goal we've got you covered

7. Diet is 80% of your fitness results.

8. The ultimate way to get in shape

Entree Media Package 

• Market research

• Complete strategic session to come up with the best solutions for BCM.

• Creating the creative concepts

• 1 day of production

• 1 week of editing

Outcome

• 2x thirty-forty five seconds long individual professional promotional videos in square to promote BCM and their different meal options

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• 2x thirty-forty five seconds long individual professional promotional videos in vertical format to promote BCM and their different meal options

• 1 modification round if needed

 $ 1,800/package

Main Course

• Market research

• Complete strategic session to come up with the best solutions for BCM.

• Creating the creative concepts

• Storyboarding if needed

• 1 day of production

• 1.5 week of editing

Outcome

• 4x thirty to forty-seconds long individual professional promotional videos in square format to promote BCM and their different meal options

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• 4x thirty-forty five seconds long individual professional promotional videos in vertical format to promote BCM and their different meal options

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• 10 selected and edited photos optimized for Facebook and Instagram advertising/feed

• 2 modification rounds if needed

 $ 2,500/package

All you can eat media package

• Market research

• Complete strategic session to come up with the best solutions for BCM.

• Creating the creative concepts

• Storyboarding if needed

• 1 day of production

• 2 week of editing

Outcome

• 6x ten to thirty-seconds long individual professional promotional videos in square  format to promote BCM and their different meal options

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• 6x thirty-forty five seconds long individual professional promotional videos in vertical format to promote BCM and their different meal options

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• 25 selected and edited photos optimized for Facebook and Instagram advertising/feed

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• 2 modification rounds if needed

 $ 3,500/package

Digital Marketing Packages

Targeting a known audience

Example of available targeting:

•Location

•Demographic

•Interest

•Behaviour 

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Very relevant audience, already connected with the brand or proven converters

Based on Owned Party Data such as:

•Email Subscriber list

•Past converters

•Sign ups

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Used for scale and finding NEW customers

Built off Owned Party Data such as:

•Email Subscriber list

•Past converters

•People who like FB Page

•Site Visitors

Facebook & Instagram awareness campaign using all the optimized content we created.

Minimum media spend $200/week with 30% management fee. Minimum 3 months includes setup fee.