Social Growth Campaign Proposal

Our Mission

Our main objective is to increase the number of people who subscribe to Body Composition Meals.

We will target people in Sydney whose goal is to lose weight, gain muscle and/or eat healthier.  Who are also time poor and want to be cost and time efficient when it comes to meal prep.

 

Idea Board

Visual Content Research Methodology

 

a) Researching the USPs

 

  1. USPs defined by Enzos

  2. USPs defined by customers (based on TripAdvisor research)

  3. Topic research to define new USPs we can use

 

b) Researching trends

 

  1. Past data analysis of Enzos

  2. Global trends in the industry (What`s getting views and engagement)

 

c) Research global best practices

 

        What is the ultimate approach and content on the global scene in the industry

 

d) Out of the box research

 

        What other great solutions we can find and use from different industries

 

e) Connecting the dots

 

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

 

Visual Content Research Methodology

a) Researching the USPs

 

  1. USPs defined by BCM

 

Affordable, fresh, healthy, local, fits any dietary needs

 

  1. USPs defined by customers (based on Google & Facebook reviews)

Fresh, delicious, great service

 

  1. Topic research to define new USPs we can use

 

b) Researching trends

 

  1. Past data analysis of BCM

    2.Global & national trends in the industry (What`s getting views and engagement)

 

 

 

 

 

 

 

 

 

 

c) Research global & national best practices

 

        What is the ultimate approach and content on the global scene in the industry

 

d) Out of the box research

 

        What other great solutions we can find and use from different industries

 

e) Connecting the dots

 

        Using all these insights to connect the dots for an ultimate concept and optimize              everything for our strategies, business goals, target audiences and all the platforms where we will use them

 

Social Media First Approach

Idea Board

 

 

 

  1. Pain points

  2. From the point of view of the customer

  3. Going through the day of someone from the morning run to the office to the evening traning

  4. TV shop approach with the struggle in contrast of the convenience of BCM

  5. Emphasis on the fresh locally cooked, restaurant made food

  6. Fitness goals: Doesn't matter what's your goal we've got you covered

  7. Diet is 80% of your fitness results.

  8. The ultimate way to get in shape

 

 

 

 

 

 

 

 

Entree Media Package 

 

 

 

  • Market research

 

  • Complete strategic session to come up with the best solutions for BCM.

 

  • Creating the creative concepts

 

  • 1 day of production

 

  • 1 week of editing

 

 

Outcome

 

  • 2x thirty-forty five seconds long individual professional promotional videos in square to promote BCM and their different meal options

  • 2x thirty-forty five seconds long individual professional promotional videos in vertical format to promote BCM and their different meal options

 

  • 1 modification round if needed

 

 

 $ 1,800/package

 

 

 

 

 

 

 

 

 

Main Course

 

 

 

  • Market research

 

  • Complete strategic session to come up with the best solutions for BCM.

 

  • Creating the creative concepts

 

  • Storyboarding if needed

 

  • 1 day of production

 

  • 1.5 week of editing

 

 

Outcome

 

  • 4x thirty to forty-seconds long individual professional promotional videos in square format to promote BCM and their different meal options

  • 4x thirty-forty five seconds long individual professional promotional videos in vertical format to promote BCM and their different meal options

  • 10 selected and edited photos optimized for Facebook and Instagram advertising/feed

 

  • 2 modification rounds if needed

 

 

 $ 2,500/package

 

 

 

 

 

 

 

 

 

All you can eat media package

 

 

 

  • Market research

 

  • Complete strategic session to come up with the best solutions for BCM.

 

  • Creating the creative concepts

 

  • Storyboarding if needed

 

  • 1 day of production

 

  • 2 week of editing

 

 

Outcome

 

  • 6x ten to thirty-seconds long individual professional promotional videos in square  format to promote BCM and their different meal options

  • 6x thirty-forty five seconds long individual professional promotional videos in vertical format to promote BCM and their different meal options

  • 25 selected and edited photos optimized for Facebook and Instagram advertising/feed

  • 2 modification rounds if needed

 

 

 $ 3,500/package

 

 

 

 

 

 

 

 

 

Digital Marketing Packages

 

Targeting a known audience

 

Example of available targeting:

 

•Location

•Demographic

•Interest

•Behaviour 

 

 

 

 

 

 

Very relevant audience, already connected with the brand or proven converters

Based on Owned Party Data such as:

 

•Email Subscriber list

•Past converters

Sign ups

 

 

 

 

 

 

Used for scale and finding NEW customers

 

Built off Owned Party Data such as:

•Email Subscriber list

•Past converters

•People who like FB Page

•Site Visitors

 

 

 

 

Facebook & Instagram awareness campaign using all the optimized content we created.

 

Minimum media spend $200/week with 30% management fee. Minimum 3 months includes setup fee. 

 

 

 

 

 

 

236 Campbell Parade, Bondi Beach | Sydney, NSW  2026 | contact@zerolimitproductions.com.au |

Tel: +61 420 501 044| 

© 2019 ZeroLimit  Productions

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